Connected 2 Purpose
A brand and website for a grief-support nonprofit, built from nothing in one weekend.
ROLE
Web Designer on a five-person volunteer team (project manager, content manager, two WordPress developers)
SERVICES
Brand identity, logo design, UI/UX design, visual design
TIMELINE
48 hours, March 2023, through 48in48
TOOLS
Figma, WordPress + Beaver Builder
The Brief
Connected 2 Purpose supports families in underserved communities who are coping with the loss of a parent or other trauma. When they came to 48in48, they had no website, no logo, and no brand. In one weekend, our team needed to give them all three: a site where parents of kids 8 to 18 could understand what services were available and reach out, and an identity that felt safe for families at one of the hardest points in their lives.
The Approach
The founder described the brand in six words: empowering, soothing, uplifting, impactful, healing, and contemporary. I started with green, the color of mental health awareness, and built a calm palette of soft green-whites and deep evergreen around it. Bright green and turquoise accents bring an upbeat, contemporary energy to the calm base.
The developers chose a WordPress template built with Beaver Builder, and my job was to apply UX principles and redesign it visually. The template pushed visitors to donate, but the founder’s real goal was getting families connected to services and volunteers signed up. I replaced the hero’s Donate button with “Get Connected” and took Donate’s highlighted button style out of the main nav. It’s still in the menu, just no longer competing for attention.
I also kept the hero shorter than full-screen, so the next section peeks in at the bottom and signals there’s more below, where the programs and volunteer form live. Forms sit in deep green panels so they’re easy to find, and the Programs page separates youth and adult support so parents can find the right path quickly.
The Outcome
By the end of the weekend, Connected 2 Purpose had a logo, a brand identity, and a six-page website where none had existed two days before. We built it all in two 12-hour working days, and three years later, the site and brand are still live and in use.
Looking Back
By the end of the weekend, Connected 2 Purpose had a logo, a brand identity, and a six-page website where none had existed two days before. We built it all in two 12-hour working days, and three years later, the site and brand are still live and in use.